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Market Research

We use qualitative and quantitative techniques to bring out unbiased and credible outcomes.

Our research and feasibility studies support entrepreneurs and corporate businesses in Africa and the Middle East by amplifying their investment strategy and decision-making capabilities. Our expertise lies in developing realistic solutions through qualitative and quantitative techniques resulting in unbiased and credible outcomes. We’ll guide you in your financial, commercial, market and operational review to maximize the value from a proposed transaction or potential business partnership. Our research services include:

Market Research

Our specialist team has the expertise to help firms develop new strategies, measure customer satisfaction, track marketing performance and gain a competitive advantage in the market. Our Market Research Analysts have comprehensive experience and cognisance of the MENA region. We understand that no one solution fits all business models and we take time at project inception to clearly define our client’s requirements.

Due Diligence on Companies

We are the go-to ally for meticulous due diligence and in-depth intelligence service into the business-customer relationship network, media profile, shareholder’s profile, financial credibility, and any lawsuits affecting the target customer or client. Our researchers leave no stone unturned and dig deep to review all the relevant data to mitigate the risk involved in any partnerships or agreements.